The below is from the
BBC website - congrats to Ellie Goulding & Marina & The Diamonds - number one and number two in the list! Both their first singles came through
Neon Gold, a Pure Groove affiliated label. We're chuffed to bits to be supporting such great artists!
And remember - you can order Marina's new single in a glorious 7" deluxe package ONLY @ Pure Groove right
here!
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Singer-songwriter Ellie Goulding has come top of the BBC Sound Of 2010 list, which showcases the best rising music stars for the coming year.
The Sound Of 2010 was compiled using tips from 165 leading UK tastemakers, including top music critics, magazine editors, broadcasters and influential bloggers, who named their favourite three new acts.
Born in Hereford, the 22-year-old's "folktronica" sound mixes a traditional acoustic approach with a more cutting-edge electronic style.
Theatrical pop singer Marina and the Diamonds is at number two, followed by Manchester trio Delphic, who mix indie guitars with euphoric electronica.
Ellie Goulding was discovered at a talent contest in her home town of Kington, Herefordshire, and began as a traditional acoustic singer-songwriter.
But while studying drama at university in Canterbury, Kent, she hooked up with dance producers Frankmusik – who appeared on the Sound Of 2009 list – and Starsmith, and the results soon gained a following through MySpace.
Goulding has also received the Brit Awards' Critics' Choice prize.
A longlist of the top 15 artists was published in December 2009, and the top five has been revealed this week.
Previous winners include Little Boots, Adele, Mika and Corinne Bailey Rae.
Florence and the Machine and La Roux were on the Sound Of 2009 list 12 months ago, while Duffy and The Ting Tings made it the previous year.
Ellie Goulding says she is "absolutely honoured" to be at the top of the Sound Of 2010 list:
"I didn't expect to get anywhere a few years ago," she says.
"I didn't even expect to have a record deal, let alone be put in such a prestigious thing so I'm very happy. I think the list this year is great and I really believe in a lot of the acts."
She says she was one of a number of artists who were attempting to usher in a new musical era in 2010.
"I think it's got to that point where bands are committing to the future and creating a new sound," she says.
"I'd like to be one of them. As much as I'm respecting old music, I'm also looking to the future and I think a lot of other bands and artists are doing the same."
The Guardian's Paul Lester, who was the first mainstream music critic to write about Goulding in his New Band Of The Day column, says: "I picked Ellie because someone I rate – Frankmusik – told me she was great, and he was right.
"I like the way she's really versatile. You get the impression she could do folk as well as she could a dubstep track.
"As far back as the summer, people were touting her as the next big name. She looks good, she's got a good story and her songs are great – haunting, ethereal, but somehow catchy, like Cocteau Twins go pop, or something."
BBC 6 Music's Steve Lamacq says: "She's exactly the sort of artist that people are looking for at the moment, lying somewhere between Florence Welch and La Roux. I think she's a really interesting songwriter with a very distinctive style. It's quite a zeitgeist sound but without being contrived.”
The full top five:
1. Ellie Goulding
2. Marina and the Diamonds
3. Delphic
4. Hurts
5. The Drums